THE JIM IRSAY COLLECTION, LLC Privacy Policy

Updated: March 30, 2024

The Jim Irsay Collection, LLC (“JIC”) respects your privacy and values your trust and confidence. This privacy notice (the "Privacy Notice") applies to our website, mobile applications, and other offline or online and mobile services that link to or post this Privacy Notice (collectively, the "Services"), and explains how we collect, use, and disclose information through the Services.

It is our policy to comply with applicable privacy laws and data protection laws, and so our privacy practices may vary depending on where you live. By using the Services, you acknowledge that you have read and understood the terms of this Privacy Notice.

Please also note that in some instances, we may direct you to a site or page that is operated by one of our partners or use framing techniques to serve you content from partners while preserving the look and feel of our website. Even though the page where you provide information may have the look and feel of the Services, a different privacy policy may govern that information collection by such partners.

1. Information Collection

Information Provided by You

We may collect some or all of the following types of information, some of which may be considered sensitive information, including when you register with us, use our Services, sign up for contests or sweepstakes, participate in surveys, create a profile, access various content or features, submit comments or content, use a send-to-a-friend feature, attend events, or directly contact us with questions or feedback:

If you decide not to provide this information, it may limit our ability to provide the Services or some of our content.

Information We Collect Automatically

We also may collect internet and electronic network activity information, device identifiers, and information about your use of the Services automatically when you visit or use the Services, including:

Information We Collect from Other Sources

In addition to information we receive from you and collect automatically, we may receive information about you from other sources, such as your friends, social networks, publicly available sources, data brokers, advertising partners, and our business partners and sponsors, including to facilitate co-branded programs. We may combine this data with information we already have about you, including to create inferences about you and your personal preferences.

2. Use of Information

We may use information that we collect about you for a variety of purposes, including to:

3. Disclosure of Information

We may disclose each of the categories of personal information described above with others for the purposes described above, including as follows:

If you wish to stop the further collection of your geolocation information, please opt out using your device settings. Turning off access to geolocation and precise geolocation data may disable or interfere with certain functionality or services.

For Android users, please see this link for instructions on how to opt-out of or withdraw consent to geolocation data collection from your settings. 

For iOS users, please see this link for instructions on how to opt-out of or withdraw consent to geolocationdata collection from your settings. 

For more information and to learn about your options with regard to geolocation information for interest-based advertising, please see Section 5, Interest-Based Advertising.

Please also note that if you choose to engage in public activities on the Services, such as through interactive features like a chat room, forum, blog, or other community tool, you should be aware that the information you share there will be publicly available and can be read, collected, or used by other users of these features. You may receive unsolicited messages from other parties. We cannot ensure that parties who have access to such information will respect your privacy. Please exercise caution when using these features.

4. Cookies and Similar Technologies

We and others use cookies and similar technologies such as beacons, tags, HTML5 local storage, and scripts, to collect information from your browser or device. By using the Services, you acknowledge the use of cookies and similar technologies on the Services, subject to the cookie-related choices we make available to you and, where required by law, your additional consent.

To disable optional cookies, please utilize the Cookie Settings of the applicable website. Additional choices, including with respect to Interest-Based Advertising, are described below under Section 5, Interest-Based Advertising and Section 6, Your Other Choices.

You also may be able to reject cookies and similar technologies through your browser settings. If you reject cookies through your browser settings, you may still use our Services, but your ability to use certain features may be limited.

5. Interest-Based Advertising

About Interest-Based Advertising

We partner with third party advertisers, as well as analytics and measurement partners, to serve and display advertising on the Services and elsewhere online across different sites and services. 

These partners may use cookies and other tracking technologies on the Services and elsewhere online to collect and share information about your activities across different websites, mobile applications, and services to provide you with relevant advertising ("Interest-Based Advertising"or "IBA"). For example, we may conduct analysis on your behavior in order to provide you with Interest-Based Advertising both on and off the Services. We may also disclose non cookie-based information, such as aggregate information (e.g., demographics and usage statistics) to third parties for advertising purposes, including for Interest-Based Advertising. To serve and display advertising relevant to your location, the Services may also track your device's precise geolocation by responding to beacons or inaudible signals sent to your device's microphone. This is typically done based on uniquely identifying your browser and internet device. 

Opting Out of IBA

You can opt out of receiving some type of ads and third-party collection of data for IBA from your device across unaffiliated services by managing your preferences here.

You can also manage third-party cookies that collect data from websites and mobile applications for Interest-Based Advertising by setting your preferences on the website, mobile application, or other service via "Privacy Settings" or "Cookie Settings."

Precise Geolocation Data for IBA

As noted previously, we may disclose your geolocation information, including precise geolocation information, to service providers that perform certain functions or services on our behalf and to third parties so that they may provide you with geographically relevant advertising.

If you wish to stop the further collection of your geolocation information for IBA, please opt-out using your device settings, as noted below:

Opt-out or Withdraw Consent for Precise Geolocation Data for IBA

To opt out of the tracking of your device geolocation and/or precise geolocation data, please visit your device settings. Turning off access to geolocation and precise geolocation data may disable or interfere with certain functionality or services.

For Android users, please see this link for instructions on how to opt-out of or withdraw consent to geolocation data collection from your settings.

For iOS users, please see this link for instructions on how to opt-out of or withdraw consent to geolocation data collection from your settings.

JIC adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Interest-Based Advertising.

6. Your Other Choices

You have the right to opt out of the sale of your personal information and the sharing or processing of personal information for Interest-Based Advertising purposes. You can exercise these opt-out choices by visiting "Privacy Settings" or "Cookie Settings."

If you wish to opt out of the sale or sharing for Interest-Based Advertising of online data through the use of cookies, please utilize the Cookie Settings of the applicable website. Our websites also support the Global Privacy Control ("GPC"), which is a browser-based opt-out preference signal that can communicate your opt-out to the websites you visit. For more information on how the GPC works, visit their website here. Because the GPC is browser-based, note that your choices will be tied to online data that is associated with your browser, and you should enable the signal separately for each browser and/or device from which you would like to be opted out.

7. Social networking

We work with certain third-party social media providers to offer you their social networking services through our Services. For example, you can use third-party social networking services to share information about your experience on our Services with your friends and followers on those social networking services. These social networking services may be able to collect information about you, including your activity on our Services. These third-party social networking services also may notify your friends, both on our Services and on the social networking services themselves, that you are a user of our Services or about your use of our Services, in accordance with applicable law and their own privacy policies. If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services, including information about your contacts on those social networking services. Your interactions with those social networking services are governed by the privacy policy of the company providing the relevant service.

You also may be able to link an account from a social networking service (e.g., Facebook, Twitter, or Snapchat) to an account through our Services. This may allow you to use your credentials from the other site or service to sign into certain features on our Services. If you link your account from a third-party site or service, we may collect information from those third-party accounts, and any information that we collect will be governed by this Privacy Notice.

9. Data Security and Data Integrity

The security and confidentiality of your personal information is very important to JIC. We have implemented technical and organizational safeguards designed to appropriately protect your personal information against accidental, unauthorized, or unlawful access, use, loss, destruction, or damage. Still, no system can be guaranteed to be 100% secure.

As a result, while we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to the Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information.

10. Data Transfers

When we transfer your personal information to third parties as described in this Privacy Notice, some of these parties may be located in countries other than your own, such as the United States, whose privacy and data protection laws may not be equivalent to those in your country of residence. When we transfer your personal information to other countries, we apply appropriate safeguards, to protect your information in accordance with applicable laws. If you would like to know more about the processing of your personal information and whether your personal information is transferred to a third country, please contact us using any of the methods described in Contact Us.

11. Data Retention

We will retain your information for as long as reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, any legal requirements to retain your personal information in light of compliance obligations, any relevant litigation or regulatory investigations and to enable JIC to defend or bring potential legal claims, the sensitivity of the relevant information, and the duration of your use of the Services.

12. Children's Privacy

We do not knowingly collect personal information from children as defined by local law. If we learn that a child has provided us with personal information, we will delete it or otherwise comply with applicable law.

13. Communications Preferences and Access

You may choose to receive promotional emails, text messages, newsletters, push notifications, and similar communications from us. You may opt out of receiving commercial emails from JIC or the Indianapolis Colts by clicking on the opt-out or "unsubscribe" link included in the commercial emails you receive. You may opt out of receiving marketing text messages from JIC or the Indianapolis Colts by replying "STOP." You may also opt out of receiving push notifications by turning off push notifications through your device settings.

Please note that opt-out requests may take some time to be effective where permitted by applicable law. Your opt-out requests will not apply to messages that you request or that are not commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited commercial email messages.

You may also have choices available to you to opt out of the collection of your geolocation information, whether collected through location services, Bluetooth, or microphone access technology. Where collected, this information may be used in accordance with local laws to serve and display advertising relevant to your location. To understand your choices and opt out if desired, please visit your device settings.

14. Data Subject Rights

You may be afforded, in accordance with applicable law, the following rights:

  1. To access the information that we have collected about you in a portable and (if technically feasible) readily usable form, including the categories and specific pieces of personal information that we have collected about you, the categories of sources for that information, the business or commercial purposes for collecting, selling, or sharing the information, and the categories of third parties with which the information was shared.
  2. To delete the personal information JIC has collected about you.
  3. To correct inaccurate personal information we have collected about you.
  4. To object to or request the restriction of processing of your personal information.
  5. To withdraw your consent.

To exercise your access, deletion, and correction rights, please submit your request by visiting our Data Subject Request Portal. California residents may also exercise their rights under applicable law by calling 1-855-265-6894. If you would like to object to, or request the restriction of, processing of your personal information, withdraw your consent, or if you are otherwise not able to submit a request via the portal above or toll-free number, you can contact JIC by filling out an inquiry here. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity. If you would like to use an authorized agent to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf.

We reserve the right to deny requests as allowed by applicable law, such as where we have a reasonable belief that the request is fraudulent, where your identity cannot be confirmed, or where JIC must retain your information consistent with applicable law. You can, however, appeal those requests that we deny by submitting a request here.

You may also be afforded, in accordance with applicable law, the right to limit certain uses and disclosures of sensitive personal information. You can exercise this right, if applicable, by clicking the "Your Privacy Choices" link at the footer of our sites or by clicking here. Please note that we may still maintain, use, and disclose your sensitive personal information for certain purposes, such as to provide you with services that you have requested, protect the safety and security of services, and comply with our legal obligations.

We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available to you may change or no longer be available to you.

15. JIC Events

Information When You Attend A JIC Event: When you attend a JIC event or JIC co-hosted event (including events at which a fan mobile pass is utilized) ("JIC Event"), we may capture your image, voice or likeness, including through the use of CCTV cameras and/or when we film or photograph you in a public location at a JIC Event. You should therefore expect to be filmed or photographed by CCTV or by cameras when you are in a public location at a JIC Event (e.g., as an audience-member at the venue of the JIC Event). In addition to describing how we capture and use your image, voice and/or likeness in this Privacy Notice, we may also display signs at JIC Events indicating that you may be filmed or photographed.

We may use your personal information collected at a JIC Event:

Sharing your personal information from a JIC Event: We may disclose your personal information captured at a JIC Event with any of the entities set out in this Privacy Notice, as described in Disclosure of Information. Additionally, when you appear in a photograph or film footage at a JIC Event, we may disclose that photograph or film footage containing your image, voice, and/or likeness with our third-party partners. These partners include our sponsors, licensees, advertisers, and/or broadcasters. We will disclose the photographs or film footage containing your image, voice and/or likeness when it is in our legitimate business interests to do so. However, each of the third-party partners may use your personal information for their independent commercial purposes without reference to JIC.

You may also be afforded, in accordance with applicable law, the right to limit certain uses and disclosures of sensitive personal information. You can exercise this right, if applicable, by clicking the "Your Privacy Choices" link at the footer of our sites or by clicking here. Please note that we may still maintain, use, and disclose your sensitive personal information for certain purposes, such as to provide you with services that you have requested, protect the safety and security of services, and comply with our legal obligations.

Please also note that broadcasters and other third parties that are unconnected to JIC may be independently filming or photographing you when you attend a JIC Event. Although we only give permission to a small group of entities (such as certain broadcasters) to film or photograph JIC Events, these entities are separate data controllers in respect of your personal information, and JIC is not responsible for how those parties use your personal information and for what purposes.

16. Changes To This Privacy Notice

We may update this Privacy Notice, including any supplemental privacy disclosures, to reflect changes to our information practices. If we make any material changes, we will notify you by email or by means of a notice on the Services prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

17. Contact Us

If you have any questions about this Privacy Notice or the privacy practices of the Services, please contact us by submitting an inquiry here or at the following address:

Jim Irsay Collection, LLC.
7001 W. 56TH Street
Indianapolis, IN 46254
Attn: Website Privacy Notice

18. California Users

This section provides additional information with respect to personal information that is subject to the California Consumer Privacy Act ("CCPA"). This section should be read together with the rest of our Privacy Notice, which includes other important information about our handling of your personal information.

Some of the practices described may not be relevant to you, since the ways we collect, use, and disclose personal information vary based on our relationship with an individual. For information about our retention practices, please click here.

As described further in the Information We Collect section above, the categories of personal information we collect, and have collected in the prior 12 months, include:

As described further in the Use of Information section, we process, and have processed over the prior 12 months, personal information for the following business purposes:

Depending on the nature of your relationship with us, and as described further in the Disclosure of Information section, we disclose, and have disclosed over the prior 12 months, each category of personal information to the following:

Please review the Your Other Choices section for more information about the circumstances in which we sell or share personal information, such as internet and electronic network activity information, device identifiers, and other information about your use of the Services we collect automatically when you visit or use the Services, and to exercise your rights to opt out.

If you are a California resident and your personal information is subject to CCPA, then you have certain rights under California law. For more information about the rights you have and how to exercise these rights, please review the Data Subject Rights section above.

The metrics below include the aggregate number of requests from consumers to access or delete personal information received by the League for the calendar year 2022. These numbers do not include requests that did not state a valid initial request under California law.

Shine the Light: California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

To make such a request, or if you have questions as to how your information is handled in compliance with CCPA, please contact: CA Privacy Rights / Jim Irsay Collection, 7001 W. 56TH Street, Indianapolis, IN 46254.

19. International Users

This section of the Privacy Notice is supplemental and provides disclosures in addition to those made elsewhere in this Privacy Notice. This supplemental section applies only if you attend an event outside of the United States or use our website or Services otherwise covered by this Privacy Notice from a country that is not the United States, and where JIC is subject to jurisdiction-specific laws.

Indianapolis Colts, Inc. is the data controller for League processing of personal information when you use our website and mobile applications.

Legal Basis for Data Processing: We process personal information for the specific purposes set out in this Privacy Notice, as described above. Where such concept is recognized, our legal basis to process personal information includes:

Necessary for the entry into or performance of a contract: When you enter into a transaction with us, we will need to collect, process, and share your personal information. Failure to provide the requisite personal information when entering into such an agreement, objecting to this type of processing, or exercising your deletion rights may mean that products or services cannot be provided to you.

Legitimate interest: In certain circumstances we may use your personal information to pursue legitimate interests of our own, but this is provided your interests and fundamental rights do not override those interests. This is on the basis of our legitimate interest to:

We consider that it is reasonable for us to process your personal information for achieving our legitimate interests, as outlined above, as:

Consent: We may, on occasion and where permitted by law, process your personal information based on your consent. For example, we may process sensitive categories of information or send you marketing messages by email with your consent. You may opt out of receiving certain marketing messages by exercising the choices described in Communications and Geolocation Preferences*. *To the extent our processing is based on consent, you can withdraw your consent at any time. However, please note that the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

Compliance with legal obligations: To meet our regulatory and legal obligations, we may need to process some of your personal information.

In some instances, you may be required to provide us with personal information for processing, as described above, in order for us to be able to provide you all of our Services and for you to use all the features of our website.

If you are aware of changes or inaccuracies in your information, you should inform us of such changes so that our records may be updated or corrected. You may lodge a complaint with your local supervisory authority if you consider that our processing of your personal information infringes applicable law.

Except as otherwise prescribed by applicable law, in the event of any inconsistency between the English language version and local language version of this Privacy Notice, the English language version will prevail.

"Over the years, some remarkable guitar collections have featured in the pages of this magazine. But, in terms of owning historic instruments with rock ’n’ roll credentials and sheer spending power, nobody can top Jim Irsay." READ ARTICLE

"The list of items [in The Jim Irsay Collection], spanning centuries, is extraordinary. And regardless of your area of interest, there will be something there that will blow your mind." READ ARTICLE

"As much of a spectacle as the cover sets might be—with Irsay backed by members of John Mellencamp’s band and R.E.M., among others—they’re simply a warmup act for the main attraction, Irsay’s massive and still-growing collection."  READ ARTICLE

Smells like team spirit: Billionaire Indianapolis Colts owner Jim Irsay shares his collection of rare guitars at a free exhibition after splurging $4.4 million on Nirvana frontman Kurt Cobain's Fender Mustang  READ ARTICLE

"Indianapolis Colts owner Jim Irsay is displaying his world-renowned collection of historic memorabilia to the public for the first time in the Big Apple. Irsay joined Cheddar News to talk about why he's bringing artifacts from the Beatles to Jerry Garcia to light now."  WATCH VIDEO

"Bloomberg caught up with Irsay in advance of the [concert and exhibit in New York]. He talked about how much putting together a world-class collection costs and what it would take for him to part with it."  READ INTERVIEW

"The focus [of the collection] is on powerful people who changed the world. 'I have JFK, his rocking chair, Jackie Robinson's bat that he hit a homerun World Series with, Muhammad Ali's shoes from the Thrilla in Manila against Joe Frazier,' Irsay said. 'It's so eclectic because it's everything.'"  READ ARTICLE

"To call Irsay’s collection breathtaking would not do it justice. Items on display ran the gamut from historical artifacts — such as letters from George Washington and Abraham Lincoln, the wanted poster for John Wilkes Booth and the Atlantic Charter signed by Winston Churchill and Franklin D. Roosevelt — to pop culture items such as Hunter S. Thompson’s “Red Shark” 1973 Chevrolet Caprice convertible."  READ ARTICLE

"[Irsay’s] objective is not to pursue items that are merely expensive... It's also not enough that an item simply be rare. Rather, Irsay seeks items of significance that are tied to seminal moments, the kind that occur once in a lifetime."  READ ARTICLE

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